Cover letters are designed as a brief introduction letter that draws the reader’s attention to the applicant, the purpose of their submission and the attached resume. So a brief intro of yourself plus an expression of your interest, and one or two key features of your experience that you want to point up are the most primary components.

But here are 5 “potent” points to add-in to make your cover letter stand out from others and make you memorable:

1.  Use error-free type in a font that’s easily readable.  You’d be surprised at the number of typos or incorrect grammar and punctuation used.  Also, copy that is creased or not copied onto quality paper is a common mistake.  This may be their very first introduction to you and why it’s #1 in this list.  Don’t be tossed out for the basics. 

2.  Open your cover letter without the usual “attached you’ll find my resume” comment.  They know this already and a simple “Encl: resume”" or “Enclosed Resume” at the bottom left of your letter is sufficient to address any concerns you might have about your letter and resume being separated.  Instead, include an opener that has more power.  From ”Hello _________.  Here are the top 3 reasons you want to consider me as your new Accountant…” to “Thanks for your consideration of me for the new position of Electrical Engineer.  Let me point up why I’m your top candidate…”  The underline above is where you add the name of the specific person in charge of hiring vs. ”to whom it may concern.”

3.  Mention anyone who is referring you and a simple statement as to why, i.e. ”Stephanie Wilson suggested I apply, because in our 15-year relationship, she’s seen my design and management skills expand to the point where I’d be an excellent match for this graphic design coordinator position.”

4.  Share a point or two about the company or the client’s business to demonstrate you’ve done your homework.   i.e., “Since your Valentine’s Day ’92 program launch, I’ve followed the success of your Dial-A-Florist program and know I can bring added market dimensionality and a boost to this campaign.”  (Of course, be prepared to back up any and all promises).

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